The new hire’s expertise will be invaluable in meeting the increasing demand for the firm’s strategies, particularly among retail and mass-affluent clients in Asia.

US-based investment manager Capital Group, with more than $3 trillion in assets under management, has expanded its financial intermediaries (FIT) team in Asia, appointing Ser Kiat Lim as director, financial intermediaries, for Singapore and Southeast Asia, in a newly created role.

Based in Singapore, Lim will work with the FIT team to deepen Capital Group’s retail and private wealth distribution footprint in the region and expand the its network of investment consultants and relationship managers across banks, insurance firms, and investment platforms.

“His deep expertise will be invaluable in meeting the increasing demand for Capital Group’s time-tested strategies, especially among retail and mass-affluent clients in Asia,” Suyin Tan, head of financial intermediaries, Singapore and Southeast Asia, said. “Ser Kiat’s appointment underscores our commitment to delivering leading global investment solutions and providing value beyond investments – such as through our Capital Learning offering for distribution partners.”

Capital Group’s expansion into the mass affluent segment includes the recent launch of Capital Group American Balanced fund (AMBAL) to DBS/POSB customers and the TA US Balanced Fund in Malaysia – its second feeder fund in the market. The latter channel investments directly into AMBAL, affirming its role as a cornerstone strategy for long-term wealth building in this segment.